Irena Petrović

Wireless Media Group

Irena Petrović is the director of the Wireless Media Group (WMG) Foundation, responsible for sustainability initiatives and social communication projects. In her role, she leads efforts aimed at building trust and partnerships between Serbia, the Western Balkans region, and the European Union.

She is the co-author of the communication platform "EUpravo zato," which aims to improve understanding of EU initiatives and investments and their impact on citizens' lives and regional progress. Petrović emphasizes the importance of communicating in an accessible way, focusing on the benefits citizens can gain from these initiatives.

As a leader at WMG, she is also involved in educational and eco-friendly projects such as "Zasadi drvo," promoting sustainable development and active social participation.